Based in Woodland Hills, California, Back to Basics is part of Graham Webb International, a subsidiary of the Wella Corporation. An energetic marketer and leading manufacturer of upscale, top-quality professional hair care, skin care and cosmetic products, Graham Webb International has rapidly established itself as a leading manufacturer and marketer in the professional salon industry.
The company was founded in 1990, when Robert Taylor teamed up with Graham Webb, one of London’s most prestigious hair stylists, entrepreneurs and educators, to create a line of upscale, top-quality professional hair care products to meet the growing needs of salons, stylists, and consumers across the globe. Together, they formulated a highly prescriptive line of exclusive hair care products with limited distribution to high level, premier salons. And with that, Graham Webb International was formed and the classic Graham Webb brand was launched.
Since then, Graham Webb International has grown to become a leading professional beauty company, and has extended its base to include a portfolio of celebrated brands, including Graham Webb, Back to Basics and Halo.
To this day, Graham Webb International maintains its fervent commitment to salons and stylists, and is dedicated to addressing their most relevant and important needs-from product development and education to aiding in building their retail and service business. Graham Webb’s well-known turn key selling tools, including impactful imagery, merchandising and support materials, have been tremendously beneficial in helping salons increase both their retail and service revenue, as well.
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